Course curriculum

In the course we will cover the basics from getting started, what you need to know before going to the media, finding stories in your business. How to write that media or press release, what to do after you’ve got an interview and how to follow up and make the most of your media coverage. Working with the media has been designed for business owners who want to know more about how to work with the media or those who are just starting out, so come along and join me and let’s get you working with the media too.

  • 01
    Getting Started
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    • Welcome and Introduction to Working with the Media
    • What is the Media and what can it do for you?
    • Understanding the Media Jargon
    • Media Industry Terms Explained
    • Getting started with the Media
    • Planning to Work with the Media
    • What is PR?
    • Timing is everything when working with the Media
  • 02
    Finding Stories in Your Business
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    • What do the Media look for in a Story
    • Finding Stories in your Business
    • Times in Business Where You Could Write a Media Release Exercise
    • Evergreen Content and How to Use It
    • Work Out Loud to Find Your Next Release Idea
    • Evergreen Media Release Ideas
  • 03
    Creating Your Story to Share
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    • Creating a bio for you and your business
    • Creating Your Bio Worksheet
    • Writing Your Available for Interview Profile
    • Creating your Available for Interview Profile Worksheet
    • How to Write a Media Release
    • Media Release Tip Sheet Checklist
    • Headline Tips to Help Your Release be Seen
    • Tools That Can Help You Create a Great Headline
    • The Power of Using Video in Your Media Release
    • Why Use a Media or Press Release What are the Benefits to Your Business
  • 04
    Sharing Your Story
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    • Writing your release is just the start of the Campagin
    • Building Your Media List
    • Distributing your release
    • Pitching your Story
    • It is time to set some Media Goals
    • Media Goals Worksheet
    • After you send your Release
  • 05
    Let’s talk Interviews
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    • Preparing for an Interview
    • During Your Interview
    • After the Interview
    • What Makes a Great Interview
    • Bridging Statements You Can Use in a Media Interview
    • Media Interviews at Events
  • 06
    Article Writing
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    • When to and Why write Articles
    • A Framework for Article Writing
  • 07
    Final Thoughts
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    • Making the most of your Media Coverage
    • That's a wrap!
  • 08
    Resources
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    • Release Templates
    • Available for Interview Profile Template
    • Guest Posts and Article Submission List
    • Action Plans for Your PR Campgains
    • Media Profile Template
    • Media Contact List Template
    • Media Marketing & Promotions Planner
    • PR and Media Tools

What others are saying about our PR Courses

  • By Pam Torresi

    “Thank you Linda very informative course.”

    “Thank you Linda very informative course.”

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  • By Monika Newman

    “I loved this course which provided me with enough information to get my head around press releases and PR. All the Chapters were short and to the point and easy to fit into my day. ”

    “I loved this course which provided me with enough information to get my head around press releases and PR. All the Chapters were short and to the point and easy to fit into my day. ”

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Testimonials from Working with the Media Workshops

Pricing options

  • $299.00

    Regular price
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  • $695.00

    Take the Working with the Media Course Course and get 12 months News Source Plus Membership to Media Connections
    Get started now