Why Vision and Mission are Important

Values, Mission, and Vision are the foundation of a business. Understanding them clearly makes for a more simple business life. 

In this mini-course we look at what Vision and Mission are and how to hone yours.

We hear a lot about Vision and Mission – these bold statements etched into the websites and walls of businesses and corporations. 

But amidst all the careful crafting, big hopes and dreams, why are these words so important?  

What’s the difference between a vision and a mission?  And where do you begin when it comes to creating them?

This course will lead you through the difference, how to create each and why they are vital to your success.

Meet Your Guide

Clive Enever

As a successful business strategist, Clive Enever has accumulated a wealth of knowledge in all key areas required to encourage business owners to grow their businesses and achieve their goals. Clive provides powerful and high impact mentoring to business owners, using an approach that is warm yet direct and ever results-driven. Clive’s clients attest to being able to build their success alongside creating the lifestyle they crave – putting an end to the myth that business success requires total personal sacrifice. Whether business owners seek to increase their profits, improve sales results, streamline performance or develop staff, Clive can assist in the ‘spring-boarding’ of business success.

Clive Enever

Business Strategist

What we will cover

    1. Introducing Mission and Mission

    2. Why a Mission Statement

    3. Why Vision and Mission are More than just Words

    4. Becoming Clear on Mission

    5. Using and Understanding Vision and Mission

    6. Make a time with me to discuss your Mission & Vision.

  • $97.00
  • 6 lessons
  • A session with Clive to discuss your Vision and Mission

By the end of this course you will know

  • How the Vision and Mission Statements relate to you and your business

  • How your Misison Statement impacts every interaction of your businessHow

  • How your Mission Statement provides the beginning of every answer any question you are ever asked about your business by any person regardless of their relationship to your business

Hone Your Vision and Mission with Clive


  • What is the course "Honing Your Vision and Mission" about?

    "Honig Your Vision and Mission" is an online course designed to help individuals and businesses develop a clear and compelling vision and mission statement. The course covers the fundamentals of crafting effective vision and mission statements, the benefits of having a well-defined vision and mission, and practical strategies for creating and refining your own.

  • Who is this course for?

    This course is for anyone who wants to clarify their vision and mission, whether for personal or professional purposes. It is particularly relevant for entrepreneurs, small business owners, and individuals looking to launch or grow a business.

  • What will I learn in this course?

    In this course, you will learn the importance of having a clear and compelling vision and mission, the elements of effective vision and mission statements, and practical strategies for developing your own. You will also have the opportunity to reflect on your values and goals, and how they can inform your vision and mission.

  • How is the course structured?

    The course is structured as a series of video lessons, accompanied by worksheets and exercises to help you apply the concepts to your own situation. The course is self-paced, so you can work through the material at your own speed.

  • How long does the course take to complete?

    The course is designed to be completed in about 2-3 hours, but the actual time required will depend on your own pace and level of engagement with the material.

  • Is there any prerequisite for taking this course?

    No, there are no prerequisites for taking this course. Anyone can take it regardless of their background or experience.

  • How do I access the course?

    Once you purchase the course, you will receive a login to the Thinkific platform where the course is hosted. You can access the course from any device with an internet connection.