Course curriculum

  • 01

    Getting Started:

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    • Welcome to Blogging for Business

    • What is a Business Blog

    • The Platforms

    • What’s in a Blog

    • The Blogging for Business Toolkit

    • Is Blogging Right for Your Business

    • The Benefits of Blogging for Business

  • 02

    Your Own Business Blog

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    • Blog to Educate and Empower Your Market

    • How often should you Blog-

    • What to Blog On

    • The Big List of Blog Post Ideas

    • The Keyword Conundrum

    • Planning your blogging strategy

  • 03

    The Blog Post Its-self

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    • Behind a Blog Post

    • Finding Images to use on your Blog

    • Using and Creating Images

    • Make sure your readers can comment on your blogs posts

    • Is your blog post shareable?

    • Adding Video to Your Blog Posts

    • Before you hit publish

    • The Blogging for Business Checklist

  • 04

    Guest Blogging

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    • Guest Blogging for Business

    • Finding Places to Guest Blog

    • What to look for as an author when Guest Posting

    • Tips for being a great Guest Author

  • 05

    Sharing and Marketing

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    • Driving Traffic to your Blog

    • Places you can share your blog after you hit publish

    • How to share your blog posts with your email list

    • RSS Campaigns with Mailchimp

    • How to Create a years worth Social Media Posts

    • Using RSS Feeds to share your Posts to Social Media

    • Share your latest post in your email Signature

  • 06

    Re-purposing Content

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    • 12 Ways you can repurpose your blog posts

    • Turn your blog posts into Videos easily

  • 07

    Final Thoughts:

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    • Thank you and my Final Tips

  • 08

    Further Reading and Learning

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    • What is Evergreen Content?

    • Working with Brands

    • Content Creation Tools and Tips - eCourse

    • Newsworthy Moments in Business eCourse

What Others Say

Nicole Bathurst

“Great online course! Easy to follow in bite-size chunks. So many ideas and inspiration! Thankyou!”

“Great online course! Easy to follow in bite-size chunks. So many ideas and inspiration! Thankyou!”

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Meet Your Course Leader

Publicist and Marketing Consultant Linda Reed-Enever lives and breathes publicity with a passion for connecting; everything from people to ideas. Linda is the Principal Director at ThoughtSpot PR and Founder of Media Connections and Business Business Business. With her ‘can do’ attitude and entrepreneurial spirit she inspires and motivates as she connects people and opportunity. Linda’s innate ability to network and think on her feet has positioned her as a dynamic leader in the communications and marketing arena and often the marketing ‘go to’ girl.

Linda Reed-Enever

PR and Marketing - Go To Girl