What is educational marketing?

Educational marketing is a strategic approach that focuses on providing valuable and informative content to educate and engage your target audience. It goes beyond traditional advertising and sales pitches by offering knowledge, insights, and resources that help individuals make informed decisions related to your products or services. The goal of educational marketing is to empower your audience with the information they need to understand the value and benefits of your offerings. By sharing educational content, you position yourself as an expert in your industry and build trust with your potential customers.

Course curriculum

    1. The Power of Educational Marketing Session

    2. The Educational Marketing Toolkit and Planning Sheet

    3. Further Learning and Resources

About this course

  • Free
  • 3 lessons

By the end of this session, you will:

  • Understand the power of educational marketing in empowering both your audience and your business.

  • Recognise how educational marketing bridges the gap between customer searches and informed buying decisions.

  • Learn how educational marketing builds trust, overcomes objections, and creates emotional connections.

  • Discover effective methods for educating your market, including answering questions, blogging, webinars, videos, and podcasts.

The Benefits of Educational Marketing

Educational marketing can take various forms, such as blog posts, videos, webinars, podcasts, ebooks, or social media content. It involves addressing common questions, providing tutorials, sharing industry insights, offering case studies, and delivering relevant information that helps your audience solve their problems or achieve their goals. By offering valuable educational content, you attract and engage your target audience, establish your brand as a trusted resource, and ultimately drive conversions and customer loyalty. Educational marketing allows you to build long-term relationships with your audience by providing ongoing value and positioning yourself as a trusted advisor in your industry.

Meet your course leader

Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential. Linda leads the Impact team at Enever Group and is the founder of Business Business Business, The Marketing and Course Creators Circles. She draws on both her educational background and over 20 years of experience in the marketing arena, to help businesses and individuals build their profiles and take their ideas to market. Linda’s expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding. She has a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

Linda Reed-Enever

Ideas and Marketing Strategist