Planning - People - Process -Platforms - Production - Promotion

Podcasting has become an increasingly popular way to tell stories and build your brand authority, with the number of podcasts listeners growing each year how do you standing out in the Podcasting world comes down to the Podcasting P’s

You will take an in-depth look with Linda into:

  • Planning - All the tools, ideas and tips to kick off that podcast you’ve been pondering

  • Processes - A back-of-house look at the often overlooked areas like guest releases and booking platforms

  • Platforms - An insight into simple, efficient and easy to-use tech that delivers a professional podcasting result

  • People - Podcasting is about people, we will explore what makes a great podcast guest and how to approach them PLUS how do you connect with and find your audience.

  • Production - Putting all the elements together to produce a podcast episode from workflows to graphics and artworks.

  • Promotion - Creating a great podcast is only half the job, then it comes down to promotion and piquing audience interest.

Join Ideas Strategist Linda Reed-Enever, as she shares the processes, procedures and protocols of podcasting, drawing on the planning, tools and platforms she and the Enever Group Team use when creating podcasts both inhouse and with clients. The program will help you confidently start, launch, and market your podcast. The program will help you confidently start, launch, and market your podcast. As you tap into each P and it’s power when it comes to Podcasting.

The P's of Podcasting will cover

  • 01

    Preparing to Podcast

    • Welcome to the Ps of Podcasting

    • What is a Podcast

    • The Benefits of Podcasting

  • 02

    The People of Podcasting

    • People are Podcasting

    • You the Host

    • Your Audience

    • Your Guests

    • Sponsors

    • Platform Providers & Service Providers

  • 03

    Planning Your Podcast

    • The Podcasting P's Planning Board

    • Podcast Purpose and Audience

    • The Podcast Tone

    • Setting yourself up for the Best Sound & Recording

    • Choosing your audio editor

    • Selecting a Podcast Host

  • 04

    The Processes of Podcasting

    • An introduction to thhe Processes of Podcasting

    • The Process of Booking Guests

    • Finding Guests for Your Podcast

    • Before the Interview

    • Example Guest Release

    • Recording Day Process

    • Podcast Running Sheet Example

    • The Editing Process

    • The Uploading Process

    • The Promotion Process

  • 05

    The Platforms of Podcasting

    • Podcast Hosts

    • Audio Editors

    • Booking Calendars

    • Marketing & Promotion

  • 06

    The Production of your Podcast

    • Lets get producing

    • Podcast Intro and Outro Elements & Script Examples

    • Healing your audio for better Quality Sound

    • Converting Audio to a different file type

    • Stiching the Elements Together & Editing

    • Creating Your Podcast Artwork

    • Lets Load an Episode

    • Adding Your Podcast to Your website

    • Submit your Podcast Directories

    • Add to your podcasts SEO with transcriptions from Rev

  • 07

    The Promotion of Your Podcast

    • Now it is time to promote

    • Create Waveforms & Audiograms to share

    • Sharing Your Podcast on Social Media after you publish it

    • The Promotion of Podcasting Worksheet

    • Add your Podcast link to your email signature

    • Program your podcast marketing to keep it top of mind & ready for people to find when they need it

Meet your course leader

Publicist and Marketing Consultant Linda Reed-Enever lives and breathes publicity with a passion for connecting; everything from people to ideas. Linda is the Principal Director at Enever Group and Founder of Media Connections and Business Business Business. With her ‘can do’ attitude and entrepreneurial spirit she inspires and motivates as she connects people and opportunity. Linda’s innate ability to network and think on her feet has positioned her as a dynamic leader in the communications and marketing arena and often the marketing ‘go to’ girl.

Linda Reed-Enever

PR and Marketing - Go To Girl

What others say about learning with Linda

Tasha Jennings

5 star rating

“Great simple tips and tools to help maximise content creation and social sharing!”

“Great simple tips and tools to help maximise content creation and social sharing!”

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Bradley Daly

5 star rating

“Absolutely fantastic course, extremely informative and very easy to follow steps. this has been very helpful with my business and helps me put my business as a front runner within my industry.”

“Absolutely fantastic course, extremely informative and very easy to follow steps. this has been very helpful with my business and helps me put my business as a front runner within my industry.”

Read Less

By the end of the course, you will:

  • Have the foundations to create your own podcast

  • Understand the process of creating a podcast and how it fits together

  • Explored the platforms and tech with Linda to create your own podcast

  • And importantly have some ideas and strategies to promote the podcast you have created.